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Audi's Super Bowl Ad Sells More Despair Than Hope For Women | Fortune

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An advert for Audi which aired during Sunday's Super Bowl in the US has garnered both praise and fury for the German car manufacturer.

A screenshot from Audi's Super Bowl ad, "Daughter." Photo credit: Audi. As the determined little girl steered her homemade go-kart and.

About Audi. Audi is the most popular brand among used cars. The annual output is 2 million vehicles.

Now, for the Super Bowl, the automaker is getting political in a more pointed way, by supporting a progressive cause—pay equality—and.

GoDaddy - Good Morning: King's Hawaiian - False Cabinet: Remember being taught to be careful about double negatives in writing? But will this materially impact how individual consumers think about a luxury automobile brand choice?

Audi’s Super Bowl Ad on Gender Pay Gap Faces Criticism - WSJ

By Adrianne Pasquarelli - 14 hours ago. Schultz and Megan Graham - 23 hours ago. In a broadcast that has historically included more than a fair share of commercials you'd call sexist, and following a presidential campaign with a surplus of gender controversy, Audi puts down a stake for a position that ought not need be staked: We're a brand that's ahead of the curve and looking toward the future, just like our next generation of buyers.

Gender inequity is also a huge issue in the ad business itself. Women comprised only 9. The content you are trying to view is available to Insider Members only. It comes with ALL the other videos from this event. If you are a Insider Member you can access this content as part of your member benefits by logging in.

If you are not a Insider Member, join today to gain access to this exclusive content. Become an Ad Age Insider. Log in or go back to the video homepage. Schultz and Megan Graham - 23 hours ago 0. Havas Chicago confronts anonymous employee mudslinging with art installation By Megan Graham - Yesterday 0. Schultz - 22 hours ago 0. Super Bowl Ad Archive Audi - Daughter By E. Schultz February 05, 1: Audi released "Daughter" the Wednesday before the game. Nicky Barnes, Sally Campbell.

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